I tried a 12 step diet program to lose my “muffin top” with no luck. I felt doomed to a life of “flabby spillage” until I found M’Chic at Magic. M’Chic is an amazing new denim line. It cleans up “muffin top” with a little spandex and ingenuity. No subjecting your body to one more grueling abdominal crunch or juice 
cleanse.
It also eliminates another fashion peeve of mine – whale tail. You know that Y-shaped waistband a thong creates when it shows above the top of low-rise jeans. Banished! Extinct!
M’Chic began when Cheryl Williams, a single mom of 3 young children, found her midsection spilling over every pair of jeans (i.e. “muffin-top) she owned or tried on when shopping. She wanted slimming, stylish, comfortable jeans for her “on the go all day long” lifestyle.
Frustrated when she began resorting to sweatpants on an ever-increasing basis, she bought a sewing machine and started designing. Her mission was to design a pair of jeans that would banish “muffin-top” and eliminate the need for uncomfortable undergarments. She also wanted the jeans to be contemporary, hip and stylish.
After months of testing and retesting she found the perfect combination of jean and spandex….materials that were comfortable, breathable and sucked-her-in! Materials that didn’t slip, roll, or produce “muffin-top.” Mission accomplished. This is Cheryl in her perfect jean.
M’Chic jeans are stylish with contemporary washes and great detail. You never know that under your cute top lurks the miracle of spandex. A woman of any shape and size feels slim, sexy and comfortably chic.
The sizing is from XS-XXL which covers sizes zero to 22. And you can get the jeans in short, regular and tall lengths. Plus it’s vanity sized so you can size down and feel great. That’s magic for retail selling. My experience is its way easier to sell a women a size smaller than normal than a size larger.
Inseam specs for the 3 lenghts are:
- Short – inseam approx. 29 inches
- Regular – inseam approx. 31 inches
- Tall – inseam approx. 33 inches
Store distribution is still limited so now’s a good time to test this brand. At a price point of under $100 retail think “margin builder”.
Retail Price Point: $98-$110
Fit: Generous
Where to find them:
L’Chic
313 Church Street
Swedesboro, NJ 08085
856.981.6797
Cheryl Williams, CEO & Director of Production
cwilliams@mchicfashion.com
Tracy Kerr, Director of Sales
tkerr@mchicfashion.com
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